What problems are you trying to solve? What should be priortized? Let's work together to idenitfy, investigate and validate the problems and ultimately craft, design, test, and ship the solution.
What kind of experience do you want to craft for your users? It's the art of balancing the business objectives and customer expectations through discovering, defining, researching, prototyping, and understanding with all the stakeholders.
How can the visual experience of your product align with your brand and values? Relying on informed design decisions to ensure the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users.
A Design & Technology Geek
UX Consulting in London, UK.
Grew up in Vancouver, Canada. Born in Shanghai.
I’m a hybrid UX/UI designer with 5+ years of experience working on web, web-app and native app projects. I typically own the end-to-end design process either as sole designer or lead designer on larger projects. I’m very experienced in discovering user needs through research, creating interactive prototypes, wireframes, journey maps, and mock-ups. I enjoy bringing design, product and dev needs together with my positive attitude and team spirit. I’ve worked on B2B HR systems, B2C sales systems, mobile apps, and more recently on AI and VR projects.
Known for being a rapid prototyper, UX advisor, and idea cranker, I am humbled to have the opportunity to help various technology startups with their product direction, design, and creation. I am passionate about technology, human behaviour, and all things design and have an affinity with designing for mobile and web applications. Something about building tools that add value (whether extrinsic or intrinsic) in others' lives that is just so romantic.
My favourite tool for protyping and design is Sketch with its plethora of plugins. I'm also skilled with Balsamiq, Marvelapp, Axure, Illustrator, and InDesign. Books that have influenced me greatly include The Alchemist, The Design of Everyday Things, Change by Design, and anything written by Malcolm Gladwell and Dan Ariely. When I'm not designing interfaces, sketching in my notebook, or thinking about the next big idea, I like to go for walks, do zumba, play badminton, and listen to my favourite podcasts.